The New Yorker reporter caught up with him as he moved from Moscow to the US…he’s currently living in Palo Alto.
The best way to talk to Ternovskiy is through some kind of digital intermediary. Shy and evasive in person, he fills with a wry swagger when he is just a stream of text. “They have no business no money blablablabla,” he typed to me one afternoon, feigning phlegmatic unconcern with the financial woes of an advertiser he’d been negotiating with-his only one. Like much of his generation, Ternovskiy has an online persona far more developed than his real one.