Levi's (sponsored by America)  OCT 28 2009

This is a 36-second wax cylinder recording of Walt Whitman reading a few lines from his poem, America. You may recognize the recording from its use in Levi's new ad campaign:

I thought for sure that Ryan McGinley had directed this and the O Pioneers! commercial but it turns out he just (just!) did the photos for the print campaign. (via slate)

Update: The audio clip used in that commercial might not be Whitman after all. From the inbox:

The Walt Whitman recording that is being used by the Levi's commercial that you posted on the 28th is actually not Whitman, and is now considered by most audio archivists to be a hoax.

More information about this most interesting recording can be found in Vol. X, No. 3 of Allen Koenigsberg's Antique Phonograph Monthly magazine from 1992, pages 9-11.

Among things pointed out, one is that the speech on the soundtrack ends with the quote, "Freedom Law and Love," whereas the original printed version of the poem ends with "Chair'd in the adamant of Time."

Koenigsberg also points out that Whitman's last years were chronicled on a daily basis by his personal secretary, and being wheelchair-bound, such a visit for Whitman would have been difficult, unprecedented, and undoubtedly noted.

(thx, jack)

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advertising   levis   photography   poetry   ryanmcginley   video   waltwhitman

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