Good design FEB 25 2009
Good design is innovative. It does not copy existing product forms, nor does it produce any kind of novelty for the sake of it. The essence of innovation must be clearly seen in all functions of a product. The possibilities in this respect are by no means exhausted. Technological development keeps offering new chances for innovative solutions.
Rams was the influential designer behind many Braun products and described his design approach as "less, but better". (via df)