Last month, indie game developer Cliff Harris asked on his blog: why do people pirate the games I make? That question made its way onto some popular web sites and he got hundreds of thoughtful responses. Kevin Kelly summed up the responses that Harris received.
He found patterns in the replies that surprised him. Chief among them was the common feeling that his games (and games in general) were overpriced for what buyers got -- even at $20. Secondly, anything that made purchasing and starting to play difficult -- like copy protection, DRM, two-step online purchasing routines -- anything at all standing between the impulse to play and playing in the game itself was seen as a legitimate signal to take the free route. Harris also noted that ideological reasons (rants against capitalism, intellectual property, the man, or wanting to be outlaw) were a decided minority.
The gaming, music, and movie industry would do well to take note of the key sentence here: "Anything that made purchasing and starting to play difficult -- like copy protection, DRM, two-step online purchasing routines -- anything at all standing between the impulse to play and playing in the game itself was seen as a legitimate signal to take the free route."
Last week, I tried to buy an episode of a TV show from the iTunes Store. It didn't work and there was no error message. Thinking the download had corrupted something, I tried again and the same problem occurred. (I learned later that I needed to upgrade Quicktime.) Because I just wanted to watch the show and not deal with Apple's issues, I spend two minutes online, found it somewhere for free, and watched the stolen version instead. I felt OK about it because I'd already paid for the real thing *twice*, but in the future, I'll be a little wary purchasing TV shows from iTunes and maybe go the easier route first.
