A fine AV Club interview with the surprisingly down-to-earth Anthony Bourdain...much of it isn't even about food. On selling out and endorsements:
Yeah, I've been offered cookware lines, some really gruesome reality shows that would have made me boatloads of money. The usual endorsements. I don't know. Maybe it goes back to the heroin thing. I know what it's like to wake up in the morning and feel ashamed of what you did yesterday. I'm just having a hard time crossing that line. I'd like to sell out. I really would!
I also learned that he writes crime novels.