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Apple will begin to sell DRM-free songs

posted by Jason Kottke   Apr 02, 2007

Apple will begin to sell DRM-free songs from EMI via the iTunes Music Store in May. The songs are higher quality but will cost slightly more ($1.29 vs $0.99 for the DRM version). It’ll be interesting to see how many people choose to buy the non-DRM stuff at the higher price. My feeling is that typical consumers won’t care that much…lower price will win out over slightly higher quality and some nebulous future flexibility. I bet EMI is even half-hoping for failure on this thing: “see, customers *want* DRM…”

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