Some big brands like Coke, McDonald's, and  FEB 16 2006

Some big brands like Coke, McDonald's, and Disney are growing more unpopular with "global teens". "What applies to young people is 'Did it break? And did my friends say it was cool?' [It's an] opinion process that goes on through IMs and text-messaging, and it applies to everything from movies to cargo pants." (thx, stan)

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branding   business   Coca Cola   Disney   McDonalds

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