kottke.org

...is a weblog about the liberal arts 2.0 edited by Jason Kottke since March 1998 (archives). You can read about me and kottke.org here. If you've got questions, concerns, or interesting links, send them along.

I can't believe that paying the NFL $330

I can't believe that paying the NFL $330 million for being able to use trademarked terms like "Super Bowl" and "Pittsburgh Steelers" in advertising is worth it, particularly when you can use euphemisms like "The Big Game" for absolutely free.

By Jason Kottke    Feb 1, 2006 at 11:01 am    business   football   NFL   sports   Super Bowl

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