Katrina assistance  AUG 31 2005

A reader inquires:

When the tsunami struck Asia last year, Amazon.com was quick to post a donation link on its front page. Don't you think they should do the same for the victims of Katrina? How about using that platform of yours to apply some leverage to Jeff and the crew to get a link up there?

Amazon's lack of a donation link was noted in our household this morning as well. How about it, Amazon? (thx scott)

In the meantime, you can donate directly to the Red Cross (the site seems a little slow right now, so be patient).

Update: Please stop emailing me about the tsunami/Katrina comparison thing. I don't wish to debate the relative scale of natural disasters or who deserves more attention and aid when bad stuff happens. Individuals and corporations alike need to determine who they wish to aid on their own terms. In the past, Amazon has been a place to go to give aid...it's the first place I thought of going when I heard of the escalating problems in the Gulf states (and I don't think I'm alone here) because if they had a donation mechanism, it would be a fast link and easy for people to donate. That Amazon has chosen to not to set up a donation mechanism in this case is their choice and I certainly don't fault them for it.

Update #2: InternetWeek is reporting that Amazon has decided not to add a donation mechanism to their site. (thx, julio)

Update #3: Amazon now has a donation link on the front page which goes to this donation page. (thx to several who wrote in, including those at Amazon.)

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