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Why we shouldn’t pay that much attention

posted by Jason Kottke   May 17, 2005

Why we shouldn’t pay that much attention to the box office gross. “Ticket sales from theaters provided 100 percent of the studios’ revenues in 1948; in 2003, they accounted for less than 20 percent.” And he doesn’t even mention inflation…Gone With the Wind is still the highest grossing film in history when you adjust for inflation.

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