New logo for TypePad  APR 23 2004

New logo for TypePad. I don't think this is an improvement. Pac-Man on a string?

There are 29 reader comments

ramanan12 23 200410:12AM

I wouldn't be so harsh. It does look like a lily pad. I don't now if it is the nicest logo in the world mind you.

Andrew18 23 200411:18AM

This was unveiled at SXSWi, on postcards offering discounts to attendees.

I agree, a bit harsh. I saw the lily pad right away.

the real janelle26 23 200411:26AM

i'm on typepad... i think it's an overall improvement, but it's only partially redesigned, and that part could have been taken up a notch, or three.

jkottke41 23 200411:41AM

How am I being harsh? "I don't think this is an improvement" is pretty tame. My first reaction was "yuck, what the hell is that?"

mike52 23 200411:52AM

That's a lily pad???

Jen44 23 200412:44PM

Pac-Man works for me, as does pizza being served.

Joshua Kaufman50 23 200412:50PM

A lilly pad is such an unfamilar thing to most people. I grew up around them and even I had to give it a hard look to figure out what it was. A poor and unclear illustration.

bob59 23 200412:59PM

ohhhh its a lily pad. got it. i just thought it was some random elements thrown together in some kind of auto-logo-generator. I DO see pacman on a string though

Adam07 23 2004 1:07PM

I think it's pretty, m'self.

Tony11 23 2004 1:11PM

Doesn't do it for me I'm afraid. I think the Lilly-pad idea is a little tenuous at best and it seems a strange backward step to me. Usually 6A's design is so clear cut and well thought out, so certainly a head-scratcher. I'd put money on it not lasting 6 months.

steve01 23 2004 2:01PM

Looks like a slightly out of scale cartoon speech bubble to me, especially in the smaller icon. Odd color choice too.

Kimberly04 23 2004 2:04PM

Heh. I had *no clue* that was a lily pad. I actually had no clue what it was at all. It got a resounding "meh." from me. Not that I care what logo TypePad has, I'm just sayin'. What was interesting to me was that I could not, for the life of me, remember what it looked like before. Perhaps for branding purposes anything was an improvement.

dan27 23 2004 2:27PM

I'd rather have the improvements on typepad itself than the logo. Logos are overrated. Besides, its no worse than kinja's awful logo.

Cheshire55 23 2004 2:55PM

I like it ok -- it's certainly better than most of the logos out there, though I usually discount relative statements like that. At any rate, I think it works better in the vertical treatment than it does in the horizontal -- it suffers in the reduction of the stem, which I don't even think it needs to read as a lily pad (which I got instantly; the pad is the thing, not the stem -- with apologies to the hydrobiologists).

What might have been nice could have been the hind legs of a frog leaping out of the frame into the top-right corner. That would have helped jog the visual memories of people who've forgotten what a lily pad is, though that might not have reduced well, either. One could also make the argument that there's no reason it should have been reduced that small on the subpages in the first place. The horizontal treatment is a good size on the front page -- they could keep it that way on the subpages, or use the vertical treatment instead as the primary mark, which I like better anyway.

Cheshire59 23 2004 2:59PM

Lia slipped by while I was responding. MJ's got an interesting take on where tampons go; I've heard of people getting a new asshole ripped for them, but seriously, a new vag-hole?

donald tetto08 23 2004 3:08PM

Never would have gotten the lilypad. Without the stem, at least it could retain a certain abstract elegance (or something). My first thought was, "yuck," too. I didn't see any tampon strings or anything, but there is something gross about it in an organic sort of way (what's that?!).

Robert30 23 2004 3:30PM

Yeah I saw that earlier today. Sorry, I didn't see lilly pad till someone told me to, and I still don't really. It really is pretty weak.

Tim26 23 2004 5:26PM

Maybe i'm stating the obvious here, but is it not supposed to be a lily pad, AND a manual typewriter key? i think that makes it kind of cool conceptually, though i definitely saw the pac man thing first. maybe because i was biased by this post.

Matt30 23 2004 5:30PM

Maybe it's some kind of Freudian Rorschach-style test and what you see says something about your personality. I have to agree with other comments, on first glance I thought it looked a bit rude. Make of that what you will. If you see Pac-man on string.. well, you're a probably a geek.

Karl38 23 2004 8:38PM

Lily Pad? I thought it was some sort of representation of the (original) iMac mouse. I guess I can see the lily pad now... I've come to expect such wonderful designs from Mena in the past that this one surprises me for it's lack of clarity.

lia08 23 200411:08PM

MJ's got an interesting take on where tampons go

I don't know, Chester, maybe you've never seen a woman naked before, but tampon strings hang between our legs -- visible from the front and the back.

barnes07 24 2004 6:07PM

Strange. It gave me a tampon-y vibe too. I honestly don't think that it looks tampon-related, but when I first looked at it, I thought, "What the hell is that, a tampon?"

ryan49 24 2004 7:49PM

Totally got the tampon vibe, too (I hope I never say that again).

Cheshire49 25 2004 4:49AM

Between the legs is one thing; protruding from the cheek is another. And do try to get my name right when you critique me, Leah.

barnes26 25 2004 3:26PM

As my grandfather used to say, "One persons' Pac-Man is another persons' ass-cheek."

MJ04 26 2004 7:04PM

Forgive me while I have a z-lister moment.
"GASP! I've been linked off of KOTTKE!"
(Ok, in the comments section. blah blah blah. whatever. I feel like Ernie when he got blogrolled by Margaret Cho.)

And yeah. Tampons. I'm so glad I'm not the only one who saw that.

dj1luna46 27 2004 4:46PM

At least the Movable Type 3.0 Logo is way better.

This thread is closed to new comments. Thanks to everyone who responded.

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