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New logo for TypePad

posted by Jason Kottke   Apr 23, 2004

New logo for TypePad. I don’t think this is an improvement. Pac-Man on a string?

Reader comments

ramananApr 23, 2004 at 10:12AM

I wouldn’t be so harsh. It does look like a lily pad. I don’t now if it is the nicest logo in the world mind you.

AndrewApr 23, 2004 at 11:18AM

This was unveiled at SXSWi, on postcards offering discounts to attendees.

I agree, a bit harsh. I saw the lily pad right away.

the real janelleApr 23, 2004 at 11:26AM

i’m on typepad… i think it’s an overall improvement, but it’s only partially redesigned, and that part could have been taken up a notch, or three.

jkottkeApr 23, 2004 at 11:41AM

How am I being harsh? “I don’t think this is an improvement” is pretty tame. My first reaction was “yuck, what the hell is that?”

mikeApr 23, 2004 at 11:52AM

That’s a lily pad???

JenApr 23, 2004 at 12:44PM

Pac-Man works for me, as does pizza being served.

Joshua KaufmanApr 23, 2004 at 12:50PM

A lilly pad is such an unfamilar thing to most people. I grew up around them and even I had to give it a hard look to figure out what it was. A poor and unclear illustration.

bobApr 23, 2004 at 12:59PM

ohhhh its a lily pad. got it. i just thought it was some random elements thrown together in some kind of auto-logo-generator. I DO see pacman on a string though

AdamApr 23, 2004 at 1:07PM

I think it’s pretty, m’self.

TonyApr 23, 2004 at 1:11PM

Doesn’t do it for me I’m afraid. I think the Lilly-pad idea is a little tenuous at best and it seems a strange backward step to me. Usually 6A’s design is so clear cut and well thought out, so certainly a head-scratcher. I’d put money on it not lasting 6 months.

steveApr 23, 2004 at 2:01PM

Looks like a slightly out of scale cartoon speech bubble to me, especially in the smaller icon. Odd color choice too.

KimberlyApr 23, 2004 at 2:04PM

Heh. I had *no clue* that was a lily pad. I actually had no clue what it was at all. It got a resounding “meh.” from me. Not that I care what logo TypePad has, I’m just sayin’. What was interesting to me was that I could not, for the life of me, remember what it looked like before. Perhaps for branding purposes anything was an improvement.

danApr 23, 2004 at 2:27PM

I’d rather have the improvements on typepad itself than the logo. Logos are overrated. Besides, its no worse than kinja’s awful logo.

CheshireApr 23, 2004 at 2:55PM

I like it ok — it’s certainly better than most of the logos out there, though I usually discount relative statements like that. At any rate, I think it works better in the vertical treatment than it does in the horizontal — it suffers in the reduction of the stem, which I don’t even think it needs to read as a lily pad (which I got instantly; the pad is the thing, not the stem — with apologies to the hydrobiologists).

What might have been nice could have been the hind legs of a frog leaping out of the frame into the top-right corner. That would have helped jog the visual memories of people who’ve forgotten what a lily pad is, though that might not have reduced well, either. One could also make the argument that there’s no reason it should have been reduced that small on the subpages in the first place. The horizontal treatment is a good size on the front page — they could keep it that way on the subpages, or use the vertical treatment instead as the primary mark, which I like better anyway.

CheshireApr 23, 2004 at 2:59PM

Lia slipped by while I was responding. MJ’s got an interesting take on where tampons go; I’ve heard of people getting a new asshole ripped for them, but seriously, a new vag-hole?

donald tettoApr 23, 2004 at 3:08PM

Never would have gotten the lilypad. Without the stem, at least it could retain a certain abstract elegance (or something). My first thought was, “yuck,” too. I didn’t see any tampon strings or anything, but there is something gross about it in an organic sort of way (what’s that?!).

RobertApr 23, 2004 at 3:30PM

Yeah I saw that earlier today. Sorry, I didn’t see lilly pad till someone told me to, and I still don’t really. It really is pretty weak.

TimApr 23, 2004 at 5:26PM

Maybe i’m stating the obvious here, but is it not supposed to be a lily pad, AND a manual typewriter key? i think that makes it kind of cool conceptually, though i definitely saw the pac man thing first. maybe because i was biased by this post.

MattApr 23, 2004 at 5:30PM

Maybe it’s some kind of Freudian Rorschach-style test and what you see says something about your personality. I have to agree with other comments, on first glance I thought it looked a bit rude. Make of that what you will. If you see Pac-man on string.. well, you’re a probably a geek.

KarlApr 23, 2004 at 8:38PM

Lily Pad? I thought it was some sort of representation of the (original) iMac mouse. I guess I can see the lily pad now… I’ve come to expect such wonderful designs from Mena in the past that this one surprises me for it’s lack of clarity.

liaApr 23, 2004 at 11:08PM

MJ’s got an interesting take on where tampons go

I don’t know, Chester, maybe you’ve never seen a woman naked before, but tampon strings hang between our legs — visible from the front and the back.

barnesApr 24, 2004 at 6:07PM

Strange. It gave me a tampon-y vibe too. I honestly don’t think that it looks tampon-related, but when I first looked at it, I thought, “What the hell is that, a tampon?”

ryanApr 24, 2004 at 7:49PM

Totally got the tampon vibe, too (I hope I never say that again).

CheshireApr 25, 2004 at 4:49AM

Between the legs is one thing; protruding from the cheek is another. And do try to get my name right when you critique me, Leah.

barnesApr 25, 2004 at 3:26PM

As my grandfather used to say, “One persons’ Pac-Man is another persons’ ass-cheek.”

MJApr 26, 2004 at 7:04PM

Forgive me while I have a z-lister moment.
“GASP! I’ve been linked off of KOTTKE!”
(Ok, in the comments section. blah blah blah. whatever. I feel like Ernie when he got blogrolled by Margaret Cho.)

And yeah. Tampons. I’m so glad I’m not the only one who saw that.

dj1lunaApr 27, 2004 at 4:46PM

At least the Movable Type 3.0 Logo is way better.

This thread is closed to new comments. Thanks to everyone who responded.