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VW Touareg can’t tow Airstream as shown in advertising

posted by Jason Kottke   Nov 12, 2003

VW Touareg can’t tow Airstream as shown in advertising. Their marketing department got ahead of itself

Reader comments

dowingbaNov 12, 2003 at 3:40PM

So what about those other car commercials (don’t know which brands) that show pickup trucks pulling ocean-liners out of the ocean and through icebergs and stuff?

brianNov 12, 2003 at 3:45PM

those are chevy ads i think? but i would assume the guy could return the car if he had less than 300 miles put on it…

i am pretty sure though that even fewer people in america will be trying to tow an airstream with their touareg than will be trying to go offroad, so i don’t really see the problem in this respect.

jjNov 12, 2003 at 4:56PM

those other commercials have disclaimers in their ads - used more as a metaphor. the Touareg claims that it CAN in fact haul that camper.

BenjyNov 12, 2003 at 5:52PM

Toyota has a commerical where a pickup in the line of cars a monster truck is supposed to crush instead causes the monster truck to flip back. But they throw a disclaimer at the bottom of the screen about it.

dowingbaNov 12, 2003 at 10:13PM

I hate those disclaimers. Seriously. They are almost always written so small that it’s impossible to read on anything but an HDTV. I can’t fathom why those hold up in court.

ijfNov 12, 2003 at 11:19PM

I don’t see how those dislaimers are valid, the same as omission imo. Though I prefer american cars, I have to side with VW here - most car commercials are deceiving, obvious exaggerating the pull and power of a vehicle. Most commercials are deceiving and exaggerate a product or service.

JayNov 13, 2003 at 10:05AM

Many commercials ARE deceiving or exaggerate a product purposefully to illustrate a point, but in this case, VW and its dealers ASSURED buyers the vehicle could tow the Airstream. Not many individuals would assume a Chevy can tow an ocean liner, and in either case, no dealer would tell a buyer it could.

Waite Julie Piper Dec 11, 2003 at 1:23AM

We are as God made us, and often a great deal worse.

Baty Janna Dec 21, 2003 at 2:57AM

There’s a fine line between genius and insanity. I have erased this line.

This thread is closed to new comments. Thanks to everyone who responded.

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