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kottke.org posts about stores

Why Is Apple On The Starbucks Model?

posted by Choire Sicha   Jan 18, 2008

Does it make sense for Apple to build a fourth store in Manhattan, hot on the heels of their new Meatpacking District outpost? Retail saturation schemes work for Dunkin’ Donuts. But in what way would the incredible overhead and costly building prices of the Apple temples serve the company? Surely there’s a good business reason for it—even though one doesn’t come to mind.