It’s a great time to be an entrepreneur
It’s a great time to be an entrepreneur. Hardware is cheap, software is cheap, labor is cheap, and advertising is cheap.
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kottke.org posts about advertising
“Lord of the Bings” cherry advertisement in supermarket
“Lord of the Bings” cherry advertisement in supermarket. “One bing to rule them all” and in the parfait bind them?
Great, sounds like we’ll be seeing a
Great, sounds like we’ll be seeing a lot more advertisements before the movie at the theater.
Delettering the public space
Delettering the public space. “In a remarkable display of cooperation for the sake of art, every store on a popular shopping street in Vienna allowed their signage to be masked in yellow fluorescent foil.”
On the art of the movie trailer
On the art of the movie trailer. “There are few more cynical forms of art, or of advertising. Trailers are full of deception. Because what they want you to do is to see the movie they want you to see, not the movie that it is.”
Is persuasion dead?
Is persuasion dead?. “Persuasion just isn’t relevant to delivering elections or eyeballs. Pols have figured out that to get votes you don’t need to change minds. Even when they want to, modern media make it hard.”
Some good thoughts from Paul Ford on
Some good thoughts from Paul Ford on the recent announcement from the NY Times about their TimesSelect offering. “The web should serve the needs of its users, not the needs of a few hundred advertisers. If that ends up costing money, so be it; this medium is not inherently free.”
“A campaign for the Portuguese political magazine
“A campaign for the Portuguese political magazine Grande Reportagem … turns flags of various countries into infographics by adding a legend”. For the US flag: “Red: In favor of the war in Iraq, White: Against the war in Iraq, Blue: Don’t know where Iraq is.”
Clever Infiniti newspaper ad looks like a blank weather report
Clever Infiniti newspaper ad looks like a blank weather report. Punchline is “With intelligent all-wheel drive, the weather doesn’t matter”.
NYC2012 is using the Union Square clock
NYC2012 is using the Union Square clock art work to promote NY’s 2012 Olympic bid. One of the artists who did the piece is not thrilled about it being used for advertising.
Does advertising still work?
Does advertising still work?. “In 1965, advertisers could reach eighty per cent of their most coveted viewers — those between the ages of eighteen and forty-nine — just by buying time on CBS, NBC, or ABC.” Now it’s a lot more difficult and expensive to do so.
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