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kottke.org posts about William Lutz

Doublespeak: Language Designed to Mislead While Pretending Otherwise

posted by Jason Kottke   Jul 07, 2020

Linguist William Lutz, former editor of the Quarterly Review of Doublespeak, went on CSPAN in 1989 to promote his book, Doublespeak. The video above is a 7-minute distillation of his thoughts on what he calls “language designed to mislead while pretending not to”. (Watch Lutz’s full interview here.)

You can read the first chapter of Doublespeak; an excerpt:

Doublespeak is not the product of carelessness or sloppy thinking. Indeed, most doublespeak is the product of clear thinking and carefully designed and constructed to appear to communicate when in fact it doesn’t. It is language designed not to lead but mislead. It is language designed to distort reality and corrupt thought… In the world created by doublespeak, if it’s not a tax increase, but rather “revenue enhancement” or “tax base broadening”, how can you complain about higher taxes? If it’s not acid rain, but rather “poorly buffered precipitation”, how can you worry about all those dead trees?

See also On Bullshit and Donald Trump. (via dunstan)