You have to switch to Sprint to hear Jay-Z’s new album

Jay-Z has a new album out today called 4:44 and it’s available exclusively on the streaming music service he owns, Tidal. But that’s not the only catch. To hear the album, you need have been a Tidal customer before today or you need to switch your mobile service to Sprint (or be a current Sprint customer).

This is all part of Tidal’s $200 million deal with Sprint and it makes very little sense to me. It’s a nice extra for current Sprint subscribers, but I can’t imagine that many people are going to sign up for Sprint just to hear an album. And Tidal’s gonna get a bunch of pissed-off first-time subscribers who will sign up thinking they’ll have access to the album but, oops!, they actually don’t. Dumb.

Rumor has it the exclusive is only for a week and then it’ll be elsewhere…which seems like a lot of fuss for very little reward.

• business
• Jay-Z
• music
• Sprint
• Tidal