homeaboutarchivepodcastnewslettermembership!
aboutarchivepodcastmembership!
aboutarchivemembers!

kottke.org posts about Terri Nelson

Speculation: Scented Candle Ratings Down Due to Covid-19 Loss of Smell

posted by Jason Kottke   Nov 30, 2020

After Terri Nelson noticed people complaining online about a lack of scent from newly purchased scented candles, Kate Petrova analyzed Amazon reviews for candles from the past three years and found a drop in ratings for scented candles beginning in January 2020 (compared to a smaller ratings decline for unscented candles).

graph showing a ratings decline for scented candles since January 2020

The hypothesis is that some of these buyers have lost their sense of smell due to Covid-19 infections and that’s showing up in the ratings.