How to Shoot TV Commercials with Robots

Visual engineer Steve Giralt constructs bespoke robotic cameras to capture unusual scenes for TV commercials, many of which feature food. The behind-the-scenes videos of how these rigs are constructed and work are fascinating. These two short videos about Giralt’s work are a good place to start:

There are many more on his website and on Instagram, like the s’mores smush and burger flipping.

• advertising
• photography
• Steve Giralt
• video