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How to Shoot TV Commercials with Robots

posted by Jason Kottke   Jun 24, 2019

Visual engineer Steve Giralt constructs bespoke robotic cameras to capture unusual scenes for TV commercials, many of which feature food. The behind-the-scenes videos of how these rigs are constructed and work are fascinating. These two short videos about Giralt’s work are a good place to start:

There are many more on his website and on Instagram, like the s’mores smush and burger flipping.