How Trying Became Cool Again

Nathan Zed argues that a lack of effort and vulnerability has made art, media, design, music, and architecture boring — that everything has the “soulless, monotonous no-personality vibe”. But artists like Tyler, the Creator; Chappell Roan; Doechii; and Kendrick Lamar are making trying cool again.

It has become uncool to just try. Like, just to put in some effort. Don’t do too much, okay, it’s embarrassing — just be nonchalant, be cool, be effortless. This has made everything boring! Everyone is too scared to try because that would be vulnerable. I feel like only now are we seeing a shift back to people putting in effort and being rewarded for it.

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• Nathan Zed
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