A Huge Collection of Apollo 11 Press Kits
When Apollo 11 landed two men on the Moon and returned them safely to Earth, thousands of people at NASA were joined in the effort by dozens of companies that did everything from building the spacecraft to providing the cameras for the mission. Each of those companies was understandably proud of their involvement and wanted to use the mission to drum up interest in their products and services. Marketing strategist David Meerman Scott has been collecting the press kits produced by the Apollo contractors and has made them available online for free download in PDF format.
What a trove! Here are a few of my favorites. First is the kit from Fisher, who provided the pens that Armstrong, Aldrin, and Collins wrote with during the voyage.
The final requirement was to see if the pen could still write after all that torture. NASA required that each pen write 1,653 feet of continuous traces, or for about 4 1/2 hours. The three pens were placed in an automatic writing machine and far out passed the qualifications. The first pen wrote for 54 hours and 50 minutes and 15,346 feet. The second finished after 18,303 feet. The third, writing on a new, highly absorbent paper, still wrote for 7,484 feet.
Fisher still sells a version of the original Apollo 11 space pen.
After the astronauts came back from the Moon, they were quarantined for 21 days to ensure that the crew had not returned with any harmful Moon germs. Stouffer’s, the frozen foods company, was contracted by NASA to provide some of the astronauts’ meals in quarantine.
A typical astronaut dinner will consist of short ribs of beef, potatoes au gratin and tossed green salad. Stouffer’s has been selected to provide from its retail line a major portion of the entrees and side dishes for the astronauts. Ease of preparation, purity, quality and variety as well as taste and appearance were the main reasons for NASA’s selection of Stouffer’s foods.
Hasselblad provided the cameras for the mission.
Grumman made the Lunar Module, the capsule that carried Armstrong and Aldrin to and from the surface of the Moon.
I could keep going on these all day. What a terrific resource. Scott, along with Richard Jurek, is also the author of Marketing the Moon, a book about how NASA sold the Apollo program to the American public. (via steven heller)
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