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kottke.org posts about Joe Sabia

136 Mindblowing & Groundbreaking Internet Videos

posted by Jason Kottke   Dec 18, 2019

Joe Sabia is a VP for Conde Nast Entertainment and he and his team have been the creative force behind some of the most interesting video series of recent years, including Vogue’s 73 Questions (Sabia is the questioner), the Billie Eilish time capsule interviews, Wired’s Autocomplete Interviews, and Gourmet Makes.

Recently Sabia shared a list of 136 internet videos which he says “left some sort of impression on me since the dawn of the internet video explosion (which I’ll define as 2006)”. So the collection is personal, but it’s also an expert’s record of creative people & orgs playing around with the internet video form, breaking new ground, or contributing significantly to culture.

I’ve spent my entire career inside internet video. If I didn’t mess around with it in college, I’d be a law school drop out. Back then, so much of YouTube began as a bunch of weird hobbyists making things we were curious about. Meeting people who saw the same popular videos you did felt like meeting someone who genuinely shared a bit of your identity. It was special. It was authentic. It was unusual. Everywhere you looked was some sort of bizarre concept that may have existed in weird avant garde museum galleries decades before, or from DVD curations like Wholphin — and most certainly never in shareable form on your computer.

I’ve posted a lot of these videos over the years, which is not surprising — while I’m not a video creator, Sabia and I are often on the lookout for stuff that is new or creative in some way. Fair warning: this list could occupy your attention for hours. HOURS. Here are a few videos I pulled out:

If this were my list, I would have included Primitive Technology. Even though it’s such a simple premise, I’d never seen anything like it before: a long-ish silent how-to video that felt tight and never boring.

The Office Time Machine

posted by Jason Kottke   Mar 25, 2014

Joe Sabia has built The Office Time Machine, which is a collection of video clips of every single cultural reference ever made in The Office, organized by year. For example, here is 1994:

Sabia built it to highlight how much artists and creators borrow from culture:

The Office is relatable (and hilarious) because it borrows so much from culture, and people get the references. Culture is society’s collected knowledge, art, and customs. It’s what surrounds us and unites us, and it allows us to collectively laugh at a joke in The Office about Ben Franklin or M. Night Shyamalan. Culture, simply put, is the seasoning in a meal.

(via waxy)