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kottke.org posts about Joanna Stern

Amazon’s ad-supported Android phone is only $50

posted by Jason Kottke   Jul 19, 2016

If you’re an Amazon Prime member, you can buy the BLU R1 HD smartphone for only $50 (or double the memory and RAM for $10 more). The phone is unlocked so you don’t need to sign a 2-year phone contract, but Amazon’s ads and product offers display on the lock screen (just like they do for the Kindle). According to Joanna Stern at the WSJ, it’s no iPhone or Galaxy, but it’s great for the price.

No, the R1 doesn’t feel or look like a premium phone, but it also doesn’t feel like something you’d find on a Toys “R” Us shelf. The metal frame and the touch screen’s curved edges give it a weighty feel, while the black plastic casing is more firm Coke bottle than flimsy ShopRite water bottle. Even the power and volume buttons have a satisfying click.

The 5-inch, 720p screen is very bright and viewable at multiple angles, even outdoors. It’s not as crisp as the 1080p displays you’ll get on $200 Moto G4 or Honor 5X, but again…$50.

In only 9 years, we’ve gone from smartphones with touchscreens being magical to companies nearly giving them away. Back in 2009, John Walkenbach predicted that Kindles would be free by sometime in 2011.

The price for Amazon’s Kindle 2 has dropped again. It started at $359, and then was reduced to $299 last July. Now it’s $259.

If this price trend continues, it will be free by June, 2011. I’m actually serious about this. At some point, the Kindle will be free. It will probably be before June, 2011.

The cheapest Kindle is currently $80, so we haven’t quite gotten there yet. Which is a bit puzzling now that I’m thinking about it again. Amazon is famous for playing the long game. If compare the cost to giving away a free Kindle (or highly subsidized higher-end Kindle) to every Prime member who signs up or re-ups for two years vs. a) the revenue gained from the ebooks purchased by those customers, b) the revenue from new Prime members, and c) being able to offer a package which is basically free shipping on all Amazon orders + Netflix + Spotify + a ton of free books + a free Kindle…that’s gotta make good economic sense for them, right? I mean, unless so many Prime users already have Kindles that giving them to those that don’t doesn’t make sense.

Anyway, it’ll be an interesting race…will the smartphone beat the Kindle to free? (via df)