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kottke.org posts about Greg Koenig

How Apple Watch is made

posted by Jason Kottke   Mar 24, 2015

Apple Watch

From product designer Greg Koenig, a fantastic display of Kremlinology on how he thinks Apple makes the Apple Watch, based on the available evidence (production videos, patents, product specs).

In the above shot, blanks are placed in an immersion ultrasonic tester. What Apple is looking for is the presence of voids or density variances within the structure of the blank that, under stress, could lead to part failure or surface defects as material is removed in further machining processes. This level of inspection is, to put it mildly, fastidious beyond where most other companies would go (save Rolex). Immersion ultrasonic inspection is typically reserved for highly stressed medical implants and rotating components inside of aircraft engines; not only does this step take time, it also is typically performed by custom built machines of tremendous expense.

If you don’t have the time or energy to read through the whole thing, at least skip to the final two paragraphs about manufacturing as ritual.

Also, Koenig’s Twitter stream is full of interesting nuggets about Apple. Here are a few that caught my attention:

How Apple makes their high-precision computing machines

posted by Jason Kottke   Oct 23, 2013

Even by Apple standards, the video showing how the new Mac Pro is made is a great little piece of cinema. Product designer Greg Koenig does some forensic analysis on the video and opens the curtain a bit on what manufacturing techniques Apple is using.

What makes Apple fascinating is not that they are using some wiz-bang alien technologies to make things — even here in Portland, Oregon, all the technologies Apple shows in this video are in-practice across numerous local factories. What makes Apple unique is that they perform their manufacturing with remarkable precision and on a scale that is simply astonishing, using techniques typically reserved for the aerospace or medical device industries.

(via ★interesting-links)