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kottke.org posts about Big Hero 6

My favorite movie scene of 2014

posted by Jason Kottke   Dec 27, 2014

Hiro teaching Baymax how to fist bump in Big Hero 6.

Update: Jason Porath smartly speculates that Big Hero 6’s fist bump scene was a social media snack sized moment inserted into the movie for marketing purposes, which is part of a larger industry trend.

I don’t have a good word to describe this phenomenon, so I’m going to term it “hashgags.” This is a joke in an animated movie, usually input at the behest of marketing forces, that is used to sell the movie. It’s usually inserted late into production and test screened to within an inch of its life. Some are used repeatedly, some are one-offs that do well with trailers. And it is crippling the entire industry.