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kottke.org posts about Anne Saxelby

How to Cut & Serve Every Different Kind of Cheese

posted by Jason Kottke   Sep 16, 2021

Join cheesemonger Anne Saxelby as she shows us how to cut, serve, store, and accompany more than two dozen cheeses that cover the entire spectrum of cheese-dom, from Parmigiano-Reggiano to Cheddar to Roquefort to Burrata. This video is like a private cooking class with a very thoughtful & knowledgable host — and it made me incredibly hungry. A good pairing might be Saxelby’s recent book, The New Rules of Cheese.

But….. at the first mention of the word “fridge”, I could not help but think of this classic interview with French marketing consultant Clotaire Rapaille: In America, the Cheese Is Dead.

For example, if I know that in America the cheese is dead, which means is pasteurized, which means legally dead and scientifically dead, and we don’t want any cheese that is alive, then I have to put that up front. I have to say this cheese is safe, is pasteurized, is wrapped up in plastic. I know that plastic is a body bag. You can put it in the fridge. I know the fridge is the morgue; that’s where you put the dead bodies. And so once you know that, this is the way you market cheese in America.