How to Make a Living as an Artist
Contemporary pop artist fnnch’s essay on How to Make a Living as an Artist is pretty great. Lots in here that resonates with my experience of turning a creative hobby (KDO) into a business.
Most people who enjoy making art should not try to make it their full time job. When you turn an avocation (hobby) into a vocation (job) you have to do new things you do not enjoy. Emails, events, meetings, accounting, and more. These are not only a drag but can actually strip the joy from the rest of your art practice.
Even the work itself can become a burden because you now have to make it. Amateurs can wait for inspiration; professionals must create every day.
If you enjoy making art, ask yourself why that is not enough? Why do you need to make money from this activity? Why do you need to do it with more of your time? Can it not perhaps give you more joy remaining a hobby?
I have played the drums for many years, and while I was once tempted to go pro, I have always resisted. Drumming is a refuge for me. A joy. An escape. I play when I want. I don’t play when I don’t want. This is no longer true for my painting. Beware. Think hard.
And:
Making your challenge more difficult is that artists are usually not just entrepreneurs but solopreneurs. There is rarely enough money in art to support even a single person, so we do not get to specialize as one might in high tech entrepreneurship, in which it is totally common to have one co-founder focus on product and another on sales. Most people, at least at first, must do it all. Most artists do not want to do it all. They want to just make art. I am sorry. Some people have a gallery or life partner who acts as a business partner. But most of the time, there is no one to help you. You must think about your art practice as a business.
Image: paintings of various honey bears by fnnch.
Comments 1
There’s a biz book about this called The Entrepreneur’s Dilemma. You’re an artisanal baker. You love baking and people love your baked goods. Everyone encourages you to open a bakery. You do and suddenly you’re doing everything but baking, the thing you actually loved doing in the first place. I’ve had several friends go through this. The sad thing is that once they give up or the business fails, they’ve fallen completely out of love with the art or craft they tried to build a business from.
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