Omg, Amazon Prime inserted an ad for Febreze in the midst of the most famous match cut in the history of cinema (in Kubrick’s 2001, when the ape-thrown bone turns into a spacecraft). I don’t know whether to laugh or cry (rn, it’s both).
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Comments 4
I can imagine how this happens. There is software to figure out where to place an ad. It probably looks for a discontinuity, reasoning that an ad between very different scenes is the least objectionable placement. But of course this can't work very well. Placing an ad ANYWHERE is an obnoxious intrusion, moreso with Kubrick. In this particular case, everything changes -- what is being shown, illumination, timeframe, status of civilization -- everything. And yet there IS continuity in that sudden leap.
See also the Cerveza Cristal beer ads "seamlessly" inserted into Star Wars on Chilean TV.
Honestly, all I can think is at least it wasn't a gambling ad. Sometimes Prime gives us nothing but ads for Hard Rock's app. You can't opt out of it without paying for no ads at all. It is horrible.
That placement is actually quite a telling reflection of our society, isn’t it. Horrible of course - but that is our current reality. Not that I think they thought of that….
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