How Reese’s Peanut Butter Cups Are Made

Reese’s Peanut Butter Cups are probably my favorite big brand candy (perhaps only bested by Reese’s Pieces), so it was a real treat (groan) to see how the company makes them cups.

But did you know Reese’s purposely over-roasts their peanuts just enough to bring out a bold nutty flavor? The extra heat is what gives their peanut butter its signature granular texture and taste fans can’t get enough of it. And funnily enough, this technique was first discovered by accident, thanks to a faulty overheating roster in HB Reese’s original factory. What could have been a ruined batch turned out to be their unmistakable flavor breakthrough they still use to this day.

Spoiler: PBCs are not made by two people bumping into each other on the street, as we were led to believe in the 80s.

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