Tesla’s Cybertruck Is The Auto Industry’s Biggest Flop In Decades
Move over Ford Edsel, Pontiac Aztek, and AMC Pacer, there’s a new automotive flop in town: the dumpster-forward Tesla Cybertruck.
After a little over a year on the market, sales of the 6,600-pound vehicle, priced from $82,000, are laughably below what Musk predicted. Its lousy reputation for quality โ with eight recalls in the past 13 months, the latest for body panels that fall off โ and polarizing look made it a punchline for comedians. Unlike past auto flops that just looked ridiculous or sold badly, Musk’s truck is also a focal point for global Tesla protests spurred by the billionaire’s job-slashing DOGE role and MAGA politics.
“It’s right up there with Edsel,” said Eric Noble, president of consultancy CARLAB and a professor at ArtCenter College of Design in Pasadena, California (Tesla design chief Franz von Holzhausen, who styled Cybertruck for Musk, is a graduate of its famed transportation design program). “It’s a huge swing and a huge miss.”
It’s impossible for me to drive past one of these things without laughing at and/or mocking it. I was out driving with my daughter last week and a Cybertruck came into view and before I could even say anything, she said, “it’s just so *bad*”. (via @mims.bsky.social)
Comments
Hello! In order to comment or fave, you need to be a current kottke.org member. If you'd like to sign up for a membership to support the site and join the conversation, you can explore your options here.
Existing members can sign in here. If you're a former member, you can renew your membership.
Note: If you are a member and tried to log in, it didn't work, and now you're stuck in a neverending login loop of death, try disabling any ad blockers or extensions that you have installed on your browser...sometimes they can interfere with the Memberful links. Still having trouble? Email me!
In order to comment or fave, you need to be a current kottke.org member. Check out your options for renewal.
This is the name that'll be displayed next to comments you make on kottke.org; your email will not be displayed publicly. I'd encourage you to use your real name (or at least your first name and last initial) but you can also pick something that you go by when you participate in communities online. Choose something durable and reasonably unique (not "Me" or "anon"). Please don't change this often. No impersonation.
Note: I'm letting folks change their display names because the membership service that kottke.org uses collects full names and I thought some people might not want their names displayed publicly here. If it gets abused, I might disable this feature.
If you feel like this comment goes against the grain of the community guidelines or is otherwise inappropriate, please let me know and I will take a look at it.
This thread is closed for new comments & replies. Thanks to everyone for participating!