The Life Cycle Of Superhero Storytelling

In this short video essay, Evan Puschak explores the typical life cycle of superhero storytelling, where things move from standalone stories to crossovers and interconnections, the stakes continually rise, and things get so complicated that entertainment becomes homework. Marvel in particular is in the later stages of this cycle,1 where casual fans are dropping off because they haven’t watched increasingly mediocre movies and full seasons of shows to keep up to date on what’s to come.

  1. Star Wars is getting there too, and Star Trek seems like they’re trying their hardest to catch up.

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