TikTok and Instagram Reels are driving some chefs to concoct viral food that plays well on video. “The food can’t just sit there. Nothing hooks a viewer more than items that melt and drip and stretch.” Oh good, more stunt food.
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TikTok and Instagram Reels are driving some chefs to concoct viral food that plays well on video. “The food can’t just sit there. Nothing hooks a viewer more than items that melt and drip and stretch.” Oh good, more stunt food.
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