TikTok and Instagram Reels are driving some chefs to concoct viral food that plays well on video. “The food can’t just sit there. Nothing hooks a viewer more than items that melt and drip and stretch.” Oh good, more stunt food.
This site is made possible by member support. ❤️
Big thanks to Arcustech for hosting the site and offering amazing tech support.
When you buy through links on kottke.org, I may earn an affiliate commission. Thanks for supporting the site!
kottke.org. home of fine hypertext products since 1998.
TikTok and Instagram Reels are driving some chefs to concoct viral food that plays well on video. “The food can’t just sit there. Nothing hooks a viewer more than items that melt and drip and stretch.” Oh good, more stunt food.
Stay Connected