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Photography Tricks That Advertisers Use to Make Food Look Delicious

posted by Jason Kottke   Nov 30, 2018

To make food look appetizing in advertisements, food stylists use a bunch of tricks that may not even involve edible objects. For example, syrup on pancakes is motor oil (because it doesn’t absorb), Elmer’s glue is cereal milk (it prevent the cereal from sinking), shaving cream is whipped cream (doesn’t melt), and dish soap helps the head on a beer appear foamier and last longer. Check it out:

(via @machinepix)