The Lisa Personal Computer: Apple’s Influential Flop
The Apple Lisa was the more expensive and less popular precursor to the Macintosh; a recent piece at the Computer History Museum called Lisa “Apple’s most influential failure”.
Apple’s Macintosh line of computers today, known for bringing mouse-driven graphical user interfaces (GUIs) to the masses and transforming the way we use our computers, owes its existence to its immediate predecessor at Apple, the Lisa. Without the Lisa, there would have been no Macintosh — at least in the form we have it today — and perhaps there would have been no Microsoft Windows either.
The video above from Adi Robertson at The Verge is a good introduction to the Lisa and what made it so simultaneously groundbreaking and unpopular. From a companion article:
To look at the Lisa now is to see a system still figuring out the limits of its metaphor. One of its unique quirks, for instance, is a disregard for the logic of applications. You don’t open an app to start writing or composing a spreadsheet; you look at a set of pads with different types of documents and tear off a sheet of paper.
But the office metaphor had more concrete technical limits, too. One of the Lisa’s core principles was that it should let users multitask the way an assistant might, allowing for constant distractions as people moved between windows. It was a sophisticated idea that’s taken for granted on modern machines, but at the time, it pushed Apple’s engineering limits - and pushed the Lisa’s price dramatically upward.
And from 1983, a demo video from Apple on how the Lisa could be used in a business setting:
And a more characteristically Apple ad for the Lisa featuring a pre-stardom Kevin Costner:
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