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A Playful Ghibli-esque Ad for Travel Oregon

I cannot improve upon the succinct description of this video from Natalie Smillie: “A new Ghibli film?! No — this is an advert for the state of Oregon.” It’s a great ad and certainly takes both content and stylistic cues from Studio Ghibli’s films. The video, along with a previous one, was created for Travel Oregon by creative agency Psyop and animation studio Sun Creature.