Private Views
Posing as young apartment-hunting Hungarian billionaire, artist Andi Schmied was able to gain access to more than two dozen luxury apartments in Manhattan and photograph the views from them. The resulting project is called Private Views and you can see some of her photos in this portfolio. Christopher Bonanos interviewed Schmied about the project for Curbed. Regarding the banal sameness of rich people things:
Did you discover anything interesting about the apartments themselves?
They are all the same! I mean, really! For example, the layout of the apartments are essentially identical. You enter, and there’s a main view, always from the living room — in the case of Billionaires’ Row, everything’s facing the park. The second-best view is from the master bedroom, which is usually the corner. Then there’s the countertop, which usually a kitchen island in the middle, and there’s different types of marble but there’s always marble — Calacatta Tucci, or Noir St. Laurent, or Chinchilla Mink, and they always tell you, “It’s the best of the best,” from a hidden corner of the planet where they hand-selected the most incredible pieces. After five of these, it’s incredibly similar, all of them. Also they put a lot of emphasis on naming the designer.
The branding.
Yes. And there’s a big competition for amenities, who has the craziest amenities. Of course there’s the pool and all of that, but one of the newest things in the past two years in every single development is the golf-simulator room - it’s just the standard now.
Private Views is performance art as much as it is about photography and architecture. I love the details about how she conned her way into these buildings by using the eagerness of real estate brokers against them.
But after a while I realized that it absolutely doesn’t matter what I wear: From their point of view, you’ve passed the access, and you can do anything — anything is believable. For example, all the pictures were taken with a film camera, which is [gestures broadly] this big. I’d just ask, “Can I take some pictures for my husband?” which is a very obvious and normal thing to do. There were a few agents who noticed that it was a film camera, not a digital camera, and those who noticed asked, “Oh, wow, is it film?” And I’d always say something like, “Oh, my grandfather gave it to me — to record all the special moments in my life.” And they’d just put me in this box of “artsy billionaire,” and would start to talk to me about MoMA’s latest collection. So anything goes.
For a taste of the real estate banter, you can watch videos that Schmied recorded of her visits in a talk she gave early last year. Schmied is crowdfunding a book based on the project — you can back it here.
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