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The Pandemic Has Driven Twitter to New Lows in Happiness

posted by Jason Kottke   Apr 07, 2020

Since 2008, the Hedonometer has been tracking the language we use on Twitter to assign a daily score that measures how collectively happy we are (English tweets only). From the data, you can see that happiness spikes on holidays & after notable news events (same-sex marriage legalization) and unhappiness follows mass shootings, terrorist events, and Trump’s election. But the Covid-19 pandemic has brought Twitter’s collective happiness rating to an overall new low and its first sustained period of unhappiness.

Twitter Happy Pandemic

The day they identify as the unhappiest is March 12, 2020, which is the day after Americans finally took Covid-19 seriously. Within the space of a few hours on March 11, the NBA announced it was suspending its season, Tom Hanks revealed that he and his wife Rita Wilson had Covid-19, the WHO declared Covid-19 a pandemic, Donald Trump went on primetime TV to address the nation, and the DJIA closed down 1400 points (it would drop another 2350 points on Mar 12).

See also the previous low point after the Las Vegas shootings and my initial post on the Hedonometer from July 2016. In that initial post, I shared a hunch that Twitter’s happiness seemed to have reached a peak in early 2016. With four years of additional data, it’s obvious that the happiness peaked in late 2015 or early 2016 (at least according to their methodology).

Twitter Happy Overall