Fortnite World Cup
Incredibly (I guess), I’ve never played Fortnite. I have however been paying some attention to the game / platform, but it still surprised me to see that the prizes totaled an impressive $30 million! Held over three days this past weekend, the competition was hosted at the Arthur Ashe Stadium, home of the US Open of tennis, which is certainly an interesting image for the debate around the use of “sport” in “e-sports.” It was also more than a tournament.
But the World Cup was also home to a miniature Fortnite amusement park, a Marshmello concert, a tease of the game’s upcoming10th season, and multiple moments that blurred the line between the game and the real world. It was a chance for Epic to show off just how big Fortnite really is.
Player-fans, many of whom were attending as families, could meet mascots, speak with stars of the game, or visit and play multiple attractions. It was pretty much a small scale theme park, and of course there was lots and lots of buying of branded products.
Perhaps the most impressive thing about the World Cup was how it blurred the line between the real world and the digital universe Epic has created. Not only did locations and characters from the game make their way IRL, but so did the Battle Pass. Just like in the game, fans were encouraged to complete multiple tasks each day (in this case, that meant visiting attractions) in order to earn rewards including a physical V-Bucks coin.
More than 40 million people played in the 10 weeks of qualifiers, the oldest player in the final lineup was 24 (!!), and the winning duo won a $3 million grand prize. I feel old.
Perhaps more my beat than actually playing the game, have a look at this fascinating dive into the world of Fortnite, which debunks four hypes about the game, then considers Epic’s (makers of the game) situation and prospectives. The article then really gets interesting when the author starts looking at the use of the game as a public square, the time spent there, and how it could be / is used as a platform. Ball also writes about the founder, Tim Sweeney, and what he is planning for the cloud, a marketplace, and his long time obsession with the “Metaverse.” Imagine something like Ernest Cline’s Ready Player One and a platform vision which might face off with Zuckerberg’s similar(ish) ideas for Oculus.
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