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Branded Junkyard Creations

posted by Jason Kottke   May 23, 2019

Artist and former advertising art director Alvaro Naddeo does these wonderful paintings of old iconic junk from our branded past repurposed into absurdist structures and vehicles, like Junkyard Wars through the lens of Warhol. It’s tough to explain, so just feast thine eyes on a couple of examples:

Alvaro Naddeo

Alvaro Naddeo

Alvaro Naddeo

Alvaro Naddeo

Ok, that was more than a couple. But there are so many more on his website and Instagram (including work-in-progress stuff)…check them out!

Naddeo recently shared his process for making these paintings with Colossal:

Naddeo tells Colossal that he starts with a loose sketch by hand. He then uses 3D software to help define a plausible shape for his imagined constructions, and creates a reference composition in Photoshop. After years of practice, Naddeo shares that he is able to recreate the texture, color, and shadows of various building materials like brick and concrete from memory. He uses reference photos to help flesh out small detail items, which are similarly rendered in watercolor.

A prime example of Robin Sloan’s concept of the flip-flop.