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Luxurious irony

posted by Patrick Tanguay   May 01, 2018

Apple has been making a number of moves towards becoming more of a luxury and lifestyle brand (including hires from fashion mainstays like Yves Saint Laurent, and Burberry), as well as advancing its various media projects, like the recent purchase of Texture, the digital magazine distributor, in what many see as plans to be the Netflix of magazines. And then in this piece at The Guardian on those same media advances, comes this:

Rumors have even circulated that Apple is looking to buy parts or all of the troubled magazine publisher Condé Nast, a move that would further its push, initiated with the Apple Watch, to become a luxury fashion accessory, lifestyle and content brand.

So Apple might be buying Condé Nast, publishers of… Wired. Remember this from 1997? Oh, the irony.

Wired June 1997 - Pray

(Via @cfd and @9to5Mac.)