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The making of seven iconic movie posters

posted by Jason Kottke   Mar 22, 2018

Do The Right Thing Poster

As an art director in the 80s and 90s, Tom Martin created some of that era’s most memorable movie posters. In this post, Tony Pierce writes about the creation of seven of Martin’s most iconic posters, including those for Jurassic Park, Do The Right Thing, Twins, and Schindler’s List.

On a very different Steven Spielberg film, Schindler’s List, some of the submissions that weren’t chosen as the final poster are as interesting as the one that was due to the fame of their designers.

Tony Seiniger, Anthony Goldschmidt, and Bill Gold were among the designers who took a crack at the poster. And then there was legendary designer Saul Bass.

“It was one of the high points of my career,” Martin says. “I was in a meeting at a sound studio and it was Saul Bass, Steven Spielberg, and myself, in a room, looking at Saul’s poster.”

Even though Bass was well established at that point in his career he still fought for his ideas and pitched his posters to Spielberg with as much conviction as anyone.

“There was still that competitive drive,” Martin remembers. “Saul was still competitive. He still wanted to be chosen, still… wanted that approval.”

Unfortunately for Bass, his work ultimately lost out to independent art director Georgia Young who designed the final poster.

See also this massive online collection of movie posters and this other massive online collection of movie posters.