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Music video for Jay-Z’s Family Feud, directed by Ava DuVernay

posted by Jason Kottke   Jan 06, 2018

The latest video from Jay-Z’s 4:44 is for Family Feud, directed by Ava DuVernay (Selma, 13th, A Wrinkle in Time).

The Ava DuVernay-directed short film spans more than 400 years, beginning in the year 2444 with a Shakespearean tale of infidelity, politics and murder before working its way backwards through different generations. The video, scored by Flying Lotus, finishes in a church in 2018, with Blue Ivy Carter watching parents Jay Z and Beyonce perform in confessional booths and pulpits.

Besides Jay-Z and his daughter Blue Ivy, the video features Beyonce, Jessica Chastain, Michael B. Jordan, Thandie Newton, Brie Larson, Rosario Dawson, Rashida Jones, and Mindy Kaling.