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Here’s why we like, really like, repetition in music.

posted by Jason Kottke   Oct 17, 2017

Pop music songs have become increasingly repetitive in recent years — think Taylor Swift’s Shake It Off, Beyonce’s 7/11 or Formation, and just about anything by Rihanna — and there’s a good reason for this: we like repetition. When people repeat words, it stops sounding like speaking and starts sounding like singing. Lyrical repetition makes songs sound more musical.