Where did rap’s now-ubiquitous “Migos flow” come from?

Contemporary rap music has come to be dominated by a style called the “Migos flow” (after the group Migos, who made the style famous in a song called Versace). This video looks at where the style originated and why it’s become so popular.

If you couldn’t tell, I’m loving these music-deconstruction videos by Estelle Caswell (the most recent ones are part of a Vox series called Earworm), especially the ones about rap & hip-hop because a) I am listening to more and more of it and know relatively little about it, and b) the more I learn, the more I feel that the people making this music are/were goddamn geniuses.

P.S. Caswell made a playlist of songs that use the triplet flow.

P.P.S. Here’s Migos rapping the children’s book Llama Llama Red Pajama over the beat of Bad and Boujee:

• Estelle Caswell
• Migos
• music
• video