Sure, blockbuster movie trailers are formulaic. But...actually, no buts, they are formulaic and this cheeky short video by the Auralnauts gives away all the secrets to making a really effective engaging exciting unique aggressively bland trailer for a Hollywood blockbuster movie.
Update: It's a bit dated, but Cracked did a Trailer For Every Oscar-Winning Movie Ever:
(via @lanewinfield)