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4DX tech turns movies into theme park rides

posted by Jason Kottke   May 19, 2016

Not content with mere 3D, some movie theaters are outfitting themselves with what’s being called 4DX technology, which makes going to the movies more like a theme park ride. The chairs can move, vibrate, and tickle, and the system can also generate wind, lightning, snow, and even smells1 from the movie.

With only the best technologies, 4DX motion chairs are equipped with three base movements of heave (move up and down), roll (move left and right) and pitch (tilt backward and forward) which can create an endless expanse of possible combinations to mimic such actions as flying and driving. The skilled team of 4DX editors, “i-Studio”, are experts in maximizing the feeling of immersion within every movie without overstepping comfort bounds.

Yes, it actually snows in the theater:

There are only three theaters in the US with this system installed, including the Regal in Union Square, where you can currently catch Batman vs. Superman in 4DX. It’ll cost you though. A regular screening of BvS at Union Square is $15.60 per ticket, 3D is $20.10, and 4DX is $28.10.

  1. Just think of what Adam Sandler can do with this feature!