The movie that no one will see for 100 years

Perhaps inspired by the long time scale filmmaking of Richard Linklater’s Boyhood, John Malkovich and Robert Rodriguez have teamed up to make a movie that won’t be released until 2115. Why? As a promotion for luxury brand Louis XIII Cognac, which is also aged 100 years. According to io9, Louis XIII is sending out 1000 tickets to people whose descendants will be able to see a screening of the film 100 years from now.

I wonder how serious they are about this? To what extent have they futureproofed their media? The io9 piece says the movie is “preserved on film stock”…is that and an old movie projector sufficient? Have they consulted with MoMA or Danny Hillis?

• 100 Years
• John Malkovich
• movies
• Robert Rodriguez
• video