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1969 Bell System logo redesign pitch video by Saul Bass

posted by Jason Kottke   Sep 04, 2015

From 1969, this is the video that Saul Bass made to pitch AT&T on a new corporate identity. What a time capsule. Here’s the logo, which remained in use until 1983, when Bass designed the “Death Star” logo to replace it.

Att Logo 1969