homeaboutarchives + tagsshopmembership!
aboutarchivesshopmembership!
aboutarchivesmembers!

The Remarkable Apple Computer

posted by Jason Kottke   May 06, 2015

Early Apple Article

From 1977, is this the first news article written about Apple Computer? Sheila Craven wrote about the fledgeling computer maker in the second issue of Kilobaud, The Small Computer Magazine.

“My interview with the two Steves took place while they were still in the folks’ garage,” Craven tells Business Insider. She remembers it this way:

“I flew up from LA, and the two Steves picked me up in a red Chevy Luv Truck, tossed my suitcase in the back, and put me between them in the front seat. We went someplace for lunch, and talked about their plans.

Of course, Steve Jobs did all the talking. After lunch we drove to his parents home in Palo Alto-never went inside the house-straight to the garage. On a workbench sat a PC board. above the workbench on a shelf sat a TV set where wires dangled from it to the PC board.

The whole time Steve Jobs was talking, explaining, outlining future plans for marketing and development, he was just about dancing on his tippy toes in his tennies. Then Woz sat at the workbench, initiating the operating system (I suppose) to demonstrate a program. Woz was pretty quiet. I got that he was the engineering brain power, and Jobs was the idea guy.

One of the things Jobs told me was that they would make certain there would be an Apple in every classroom and on every desk, because if kids grew up using and knowing the Apple, they would continue to buy Apples and so would their kids. The computers would be donated by Apple Computer. I understand that when that article came out, orders starting pouring in, and Apple Computer was seriously launched.”